Loan Originator Pulse
What's actually working for loan officers right now? The Loan Originator Pulse goes straight to the people who know — top originators and industry voices in the trenches — for the real tactics behind today's numbers.
Each episode digs into the plays, tools, and habits driving production in this market: where the best leads are coming from, what's changed, and what to try next. No recycled advice or theory — just candid conversations built to send you back to your desk with at least one thing you can use this week.
Produced by MMI, using real production data to find the originators worth learning from. It's made for mortgage professionals to share real tactics from top loan originators — what's working in the market right now.
Episodes
5 episodes
Ep 5 — The Loan Doctor: Richard Brandt on Financial Colonoscopies, Givers Gain, and Why Rate Shopping Without a House Is Futile.
Richard Brandt didn't plan on mortgages. He'd built and sold a process-serving company in Florida when his mother — nearly 40 years in the business — got sick in 2016, and he stepped in to keep her clients served. He treated it like a puzzle, r...
Ep 4 — Riches in the Niches: Joe Bayer on Product Creativity, Super Users, and Knowing Your Conversion Rate
Joe Bayer leads the First Integrity Team at Supreme Lending — 19 people across Missouri, Texas, Florida, South Carolina, Tennessee, and Washington, on pace for roughly $120–130 million this year at 76% purchase. He also runs Supreme's Affinity ...
Ep 3 — Don't Quit: Jim Van Law on Non-QM, Selling Speed, and Winning Without Leading With Rate
Jim Van Law wrote his first loan in 1993, built his early book by walking into real estate offices after the gatekeeper went home, and has doubled his business three years running — sitting at roughly $45 million year to date with most of it in...
Ep 2 — The Post-Closing Playbook: How Heath Barnes Turns Rate Shoppers Into Repeat Clients
Heath Barnes has closed roughly $40 million a year for three straight years in Houston — 90% purchase, in a rate environment most originators are still fighting. His edge isn't a lower rate. It's a process most loan officers don't have: full un...
Ep 1 — Joel Gonzalez: Building Toward $1.3B on Cold Calls and Zero Paid Leads
How do you build toward a $1.3 billion mortgage operation without paying for a single lead?In the inaugural episode of The Loan Originator Pulse, host Kortney Lane-Schafers sits down with Joel Gonzalez, EVP of Sales & Marketing at MO...